TechBurner, aka Shlok Srivastava, has quickly become one of India’s most successful YouTubers and entrepreneurs. In just one year, Shlok went from creating tech videos in a parking lot to running a multi-crore business with over 100 employees. But how did he manage to scale his brand to such heights? In this article, we’ll break down the strategies TechBurner used to build his empire, focusing on his revenue sources, business strategies, and the key lessons that can inspire budding entrepreneurs.
From YouTube to Entrepreneurship: TechBurner’s Evolution
Shlok Srivastava, also known as TechBurner, is a 25-year-old who started his YouTube channel, TechBurner, over a decade ago. Today, his channel has amassed over 1.8 billion views, making it one of the most successful tech channels in India. Despite his success on YouTube, Shlok was aware that relying solely on his YouTube income might not be sustainable in the long run.
He realized that the world of YouTube is constantly changing. YouTubers can remain relevant for just a few years, and even the most successful channels face the risk of declining views or saturating their audience. TechBurner understood the importance of diversifying his revenue streams, which led him to launch two major businesses—mobile skins under the brand Layers and a clothing line called OverLaze.
TechBurner’s Layers Mobile Skin Business: A Quick Success
TechBurner’s foray into the mobile accessory business came through Layers, a brand that offers unique mobile skins. The brand made waves when it launched on September 1, 2022, and within the first six months, Layers generated a revenue of ₹4.5 to ₹5 crores. By the end of the year, TechBurner’s Layers brand is expected to reach ₹25 crore in revenue.
The success of Layers was not just about having a large following. Shlok’s marketing and product strategies played a key role in the rapid growth of the brand. The product sold out within hours of launching, showcasing the massive demand from his audience. Thanks to his loyal fan base, TechBurner didn’t need to spend much on marketing—his YouTube videos were enough to drive massive traffic to his product page.
The Manufacturing Process: Making Smart Investments
TechBurner didn’t stop at just launching the product. To maximize profits, he decided to invest in his own manufacturing facility. Instead of relying on third-party vendors, Shlok set up his own factory with an initial investment of ₹1.5 crores. This strategic move allowed him to control the entire production process and ensure higher profit margins.
The mobile skins are manufactured using high-end 3D printing technology, with TechBurner even traveling to China to understand the manufacturing process and source equipment. Having his own factory meant that TechBurner could scale his production and reduce costs, giving him a competitive edge in the market.
OverLaze Clothing Line: A Leap Into Fashion
Alongside Layers, TechBurner also ventured into the fashion world with his brand OverLaze, which offers trendy and stylish oversized clothing. However, the journey with OverLaze was not as smooth as with Layers. Initially, TechBurner sold white-label clothing, which means the products were made by another manufacturer and sold under his brand name.
But, as TechBurner aimed for higher quality and uniqueness, he shifted to in-house production. By setting up his own factory for clothing, Shlok improved the quality of his products and reduced reliance on external suppliers. He also redesigned the branding, incorporating foreign models into the website to give the brand a premium feel. This move boosted sales and allowed OverLaze to stand out in the highly competitive fashion market.
The Key Marketing Strategies Behind TechBurner’s Success
Shlok’s success isn’t just a result of his products. TechBurner used three key marketing strategies that played a crucial role in making his businesses successful.
- Emotional Branding
TechBurner understands the power of emotion in marketing. He attached personal and emotional stories to his products, showcasing his childhood paintings to connect with his audience. Emotional branding helps create a stronger bond with customers, and TechBurner leveraged this tactic to make his products feel personal and meaningful. - Inspiring the Audience
TechBurner doesn’t just sell products; he inspires his audience. By positioning himself as an example of someone who started from nothing and built a successful business, Shlok motivates his followers to achieve their own dreams. His story of success encourages people to take action, whether it’s buying his products or starting their own ventures. - Low Competition with High Profit Margins
One of the biggest advantages TechBurner had was entering a market with low competition and high-profit margins. The mobile skin industry, particularly in India, was not saturated at the time, which allowed Shlok to capitalize on the demand. Additionally, his unique designs and quality control set his products apart from the competition, leading to higher sales.
TechBurner’s Business Model: Diversification Is Key
What sets TechBurner apart from other YouTubers is his focus on diversification. He realized that YouTube alone wouldn’t guarantee long-term financial security. By expanding into businesses like Layers and OverLaze, Shlok diversified his income sources, reducing his reliance on YouTube ad revenue.
The key takeaway here is that diversifying your income streams can provide financial stability in the face of changing trends. TechBurner has created a business model that not only supports his lifestyle but also enables him to build long-term wealth.
Lessons to Learn From TechBurner’s Success
TechBurner’s journey provides valuable insights into how one can achieve financial independence and build a successful business in today’s digital age. Here are three key lessons we can all learn from his story:
- Tech and Finance Go Hand in Hand
A tech-focused career can be incredibly lucrative, but understanding finance is just as important. TechBurner’s early understanding of investment and profit margins helped him make informed decisions that accelerated his success. - YouTubers Need an Exit Plan
YouTube is a competitive space, and staying relevant can be challenging. TechBurner understood the need for an exit plan, which led him to create his own businesses. For any content creator, diversifying into other ventures is essential for long-term success. - It’s Easier to Make Money Now
The era of needing a traditional job or a Bollywood career to become wealthy is over. With platforms like YouTube, anyone can create content, build an audience, and turn their passion into a profitable business. TechBurner’s story is a testament to the fact that anyone can become a millionaire from home.
Conclusion: TechBurner’s Blueprint for Success
TechBurner’s rise from a YouTube tech reviewer to a successful entrepreneur is an inspiring tale of perseverance, smart investments, and effective marketing strategies. His journey teaches us the importance of diversification, emotional branding, and understanding the business side of content creation. Whether you’re a YouTuber, an aspiring entrepreneur, or just someone looking to learn from the best, TechBurner’s story shows that with the right mindset and strategies, anyone can achieve success in today’s digital economy.
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Top 10 FAQs About TechBurner’s Success
Q1: How did TechBurner build his multi-crore business?
TechBurner built his multi-crore business by diversifying his income sources, investing in his own manufacturing facilities, and leveraging his large YouTube following to market his products like mobile skins and clothing.
Q2: What is TechBurner’s mobile skin brand called?
TechBurner’s mobile skin brand is called Layers. It offers high-quality mobile skins and has quickly grown to become a highly successful business.
Q3: How much revenue did TechBurner’s brand Layers generate in its first year?
In its first year, Layers generated revenue of around ₹25 crores.
Q4: What business did TechBurner start before launching Layers?
Before launching Layers, TechBurner started his YouTube channel, which focuses on tech reviews and other tech-related content. His channel’s success provided the foundation for his business ventures.
Q5: How did TechBurner manage the manufacturing of his mobile skins?
TechBurner invested ₹1.5 crores in setting up his own manufacturing facility for the production of mobile skins, allowing him to control the entire production process and maximize profits.
Q6: What does TechBurner’s clothing brand OverLaze offer?
TechBurner’s clothing brand, OverLaze, offers stylish oversized clothing. The brand is known for its trendy designs and quality.
Q7: What was the biggest challenge for TechBurner in building OverLaze?
The biggest challenge for TechBurner with OverLaze was initially selling white-label clothing, which he later switched to in-house production for better quality and brand uniqueness.
Q8: How does TechBurner use emotional branding in his marketing?
TechBurner uses emotional branding by sharing personal stories, such as his childhood paintings, to connect with his audience and make his products feel more meaningful and relatable.
Q9: What is TechBurner’s approach to business diversification?
TechBurner diversifies his income by combining YouTube with his businesses Layers and OverLaze, reducing his reliance on YouTube alone and ensuring long-term financial security.
Q10: What can other YouTubers learn from TechBurner’s success?
Other YouTubers can learn from TechBurner’s focus on diversification, building strong relationships with their audience, and venturing into entrepreneurship to secure their future beyond YouTube.