How Mr. Beast and Logan Paul Will Earn Millions in India | Business Exposed
When two of the world’s biggest YouTube stars, Mr. Beast and Logan Paul, set their sights on India, it’s more than just a simple collaboration. With India’s digital influence and growing economic potential, these creators have ambitious plans to make India one of their largest markets for business and content. Here’s a deep dive into their strategy, their influence on Indian creators, and what their business could mean for the Indian economy and fans alike.
The Journey Begins: Mr. Beast and CarryMinati’s Viral Collab
In July 2024, Mr. Beast released a new video that featured one of India’s biggest YouTube sensations, CarryMinati (Ajey Nagar). This was no ordinary video; it represented the beginning of Mr. Beast’s entry into the Indian market. “I’ve been watching you since 2014!” he told CarryMinati, sparking excitement among fans who have long anticipated this cross-cultural collaboration.
Three months later, CarryMinati posted a video featuring himself and Mr. Beast, creating a unique mix of content that thrilled millions of Indian fans. This video not only entertained but hinted at something bigger—Mr. Beast’s serious commitment to engaging the Indian audience.
Charity with a Purpose: Mr. Beast’s Heartfelt Contribution in India
Within two weeks of the video, Mr. Beast’s team announced a massive charitable initiative in India. They pledged to support the education and basic needs of 280 orphaned girls, calling it the “Shalini Scholarship” project. This touching gesture underscored Mr. Beast’s strategy: to connect with India on a meaningful level. Mr. Beast himself expressed, “This feels like a dream come true. Thank you so much; I’d love to give you all a hug!”
This is only the beginning, though. On November 10th, Mr. Beast plans to come to India with his team and other creators, including Logan Paul and Speed. And they’re not just visiting—they’re bringing something new.
Logan Paul and Mr. Beast: The Products They’re Bringing to India
So, what are they launching in India? It turns out, Mr. Beast and Logan Paul are introducing two of their brands—Prime and Feastables.
- Prime: Started by Logan Paul and fellow creator KSI in 2022, Prime is a hydration drink that’s become a massive hit in the U.S. With a valuation of over $5 billion and official sponsorship deals with top organizations like the UFC and football clubs Arsenal and Barcelona, Prime has taken over the market in a big way. They are now planning to replicate that success in India.
- Feastables: Mr. Beast launched this chocolate brand shortly after Prime’s success. Feastables is his way of taking on major U.S. chocolate companies, even declaring his goal to surpass Hershey’s. With India’s love for sweets, this is a logical next step for his brand.
Why Choose India? Understanding the Market Potential
While many might wonder why Logan Paul and Mr. Beast would target a price-sensitive market like India, they’re bringing an ambitious strategy backed by research. Here are three reasons their entry could succeed:
- Rising Disposable Income: India’s disposable income has been growing at an impressive rate of 14.6% annually. In fact, by 2027, India is projected to be the world’s third-largest consumer market. This increase in disposable income means more people are willing to spend on premium experiences, from high-end concert tickets to international products like Starbucks coffee.
- Lower Manufacturing Costs: According to CNBC, India offers some of the lowest manufacturing costs globally. While imported products like Prime and Feastables are currently priced higher due to import taxes, their cost will drop when manufacturing plants are set up in India.
- Western Influence in India: India has long embraced Western culture, especially in urban areas. Whether it’s tech, food, or fashion, international trends have a significant impact on Indian consumers. Mr. Beast and Logan Paul are betting on this influence to make their brands trendy among young Indians.
Will Prime and Feastables Change the Indian Market?
With this entry, Prime and Feastables have the potential to make a massive impact in India. Influencers like CarryMinati, who could become brand ambassadors for these products, would boost their popularity. Imagine the reach they could achieve with a 600-million-subscriber base across India’s top YouTubers! With popular local faces endorsing them, these products could very well be among the top choices in India within a year.
The Influence on India’s Creator Economy
The entry of international creators like Mr. Beast and Logan Paul into India isn’t just a game-changer for consumers—it could redefine opportunities for Indian creators too. Here’s how:
- Investor Interest in Creator-led Businesses: Currently, creator-led businesses in India are often overlooked by investors. However, seeing creators like Mr. Beast succeed could shift perceptions, showing that these ventures can be highly profitable.
- More Brand Collaborations: As international brands enter India, the demand for influencer marketing will increase. This gives Indian creators more opportunities to work with big brands, further expanding their reach and impact.
What Lies Ahead for Indian Consumers?
If Feastables and Prime establish a strong presence in India, we can expect other international brands to follow suit. The entry of these brands marks an exciting era for consumers who want new, premium experiences.
Mr. Beast and Logan Paul’s entry into India is more than just business; it’s a testament to the country’s growing influence on the global stage. Their journey could pave the way for new products, fresh opportunities, and meaningful partnerships in India.